What is a landing page ?
This is not your homepage (first page) as most people think. A landing page is a standalone page with a very specific purpose; to convert visitors into paying customers. You “land” on this page after clicking a mail link or ad link.Read More
Call-to-action (CTA) buttons are buttons for your website / landing pages / e-shops to direct users to your goal conversion. This might be to sign up to a newsletter, add to cart buttons, create a free account, download buttons or anything you want your site visitor to do.