Basics
Call-to-action (CTA) buttons are buttons for your website / landing pages / e-shops to direct users to your goal conversion. This might be to sign up to a newsletter, add to cart buttons, create a free account, download buttons or anything you want your site visitor to do.
Click and test which button has the most clicks:
[button2 type=”success” size=”large” url2=”http://testing.2gika.si/article-cta-buttons/”]Link to the Button Experiment section[/button2]
Successful CTA buttons have:
- “Friendly”, not-annoying, action text – “Send me my free gift”, “Try our demo for free”
- Colors – green or orange buttons are reported to perform the best
- Shapes – you can experiment with shapes, but be careful that they are in style with your web page
- Readable / large text that isn’t too long
- 90% increase in clicks if you go from “get your free download” to “get my free download”
- Urgency – “Get my free download 50% off today only” – add “Now” at the end to increase urgency even more – “Get my free stuff Now”
- Position – keep it above the fold of the webpage, also be aware of the white space to give the button “space to shine”
- Bonus text below the main button text – some extra info that would increase conversions
- E-commerce CTA – important to have Paypal options and have some A/B testing done, since one small correction can affect conversion rates.
- Less is more – choice paradox is obvious in these cases as human minds are quickly overburdened if offered to many choices
- Testing, testing, testing – Test placement, color, style, text – the right choices can have very positive effects, so do A/B testing whenever possible
It is good to have some “click triggers” next to the CTA buttons such as:
- testimonials
- “relaxing” information (“1 month free”, “no credit card required” …)
- benefits
- data points – (“with this product you will save 20% on annual expenses”)
Experiment
In this experiment, we will try to “sell you” a service/product that you would consider to pay for. You can only click one and in the end you will get a report. We will consider some parameters that we learned above.
Please choose one button (the link will open in a new window) and see which is more effective:
[button2 type=”success” size=”large” url=”http://testing.2gika.si/article-cta-buttons/”]Link to the Button Experiment section[/button2]