ABOUT THE PROJECT

Improving conversion = boosting profits by 40%

We did a optimization of the form where customers can purchase the product for our friends at popolnapostava.si.

A/B testing (split testing between old form and new form) showed that we improved conversion for about 40%.

Changes that improved conversion the most:

– more user-friendly form
– option for other payments such as paypal
– larger / orange “buy” button
– designed banner “money back guaranty”
– testimonials and motivational before-after pictures

A/B testing image test and before / after images