ABOUT THE PROJECT
Improving conversion = boosting profits by 40%
We did a optimization of the form where customers can purchase the product for our friends at popolnapostava.si.
A/B testing (split testing between old form and new form) showed that we improved conversion for about 40%.
Changes that improved conversion the most:
– more user-friendly form
– option for other payments such as paypal
– larger / orange “buy” button
– designed banner “money back guaranty”
– testimonials and motivational before-after pictures